What is Make It Work

It is a shared knowledge and support for generalists working in small teams and initiatives.

It’s about how projects, ideas, and people actually survive and grow when resources are limited, and roles are blurry.

No growth fantasies. Just practical thinking for small teams doing real work that matters.

What to expect:

One email per two weeks. A digest with new texts, tools, and ideas worth keeping. Not every post. No growth hacks. No inbox flooding.

As a subscriber, you get:

• Clear thinking under real constraints

• Content that doesn’t ignore scarcity, uncertainty, or limited capacity.

• Free tools, templates, checklists and working artifacts designed for small teams.

About me

My name is Danil. I’m a 42-year-old generalist and the father of a teenager — both wonderful and challenging in their own ways.

For many years, I’ve worked at the intersections of communication, project work, digital systems, events, and strategy, in and with small teams across nonprofits, cultural and media projects, education, research initiatives, and marketing agencies.

I believe small initiatives matter, and generalists are often the people who make them work.

Running projects, managing people, or building systems at a small scale is a different game. It’s shaped by scarcity, constant trade-offs, uncertainty, and quiet ambition.

Doing small is hard.

And almost no one teaches us how.

That’s why we do it: to share what works, exchange experience, and keep learning together.